My Cart


Our Story

Our Fearless Leader,
Brandie Kekoa

Brandie Kekoa is a 3rd generation haircare professional following in the footsteps of her aunt and grandmother. At a young age, she understood the true magic of being in the hair industry was empowering clients to love themselves from the inside out.

Following this path, she became a hairstylist with dreams of one day owning a salon. In 2011, she stepped out on faith and created what’s known today as the Be Kekoa salon and healthy haircare brand.

“I’m a rule breaker and everything Be Kekoa does is about breaking the rules..”

Brandie Kekoa, Founder of Be Kekoa Inc.

We Do Things Our Way

We’re not here to fit in. We’re here to disrupt the hair care industry by creating our own seat at the table. You won’t see us using trendy buzzwords or making unnecessary claims. We stick to the basics and let our services and products do the talking.

We’re About More than Just Hair

Be Kekoa Feel Good is a vibe! Yes, we’re a salon, but when you walk through our doors you feel home. We make sure this goodness flows out into the world through our services, retail distribution, healthy hair care education, and community empowerment.

We Stay Leveling Up

Brandie Kekoa knows the curly girl struggle. She’s redefining it to create an experience that celebrates the beauty in every kink, coil, curl, and wave with an emphasis on wellness and self-care.