OUR STORY

THE BE KEKOA WAY

Be Kekoa Salon is a black and woman-owned healthy hair studio and beauty brand uniquely positioned at the intersection of textured hair and natural skincare.

From the salon to the products and everything in between, Be Kekoa is designed to heal by touching the mind, body, and soul. By placing an emphasis on how clients and customers feel, the healing comes from within—empowering those with curly hair to embrace their natural beauty and texture like never before.

OUR PHILOSPHY

Your Curl Healers

Whether you’re just getting to know us or you’re planning a visit, welcome to our tribe. Be Kekoa is your one-stop-shop for the ultimate curl healing experience. Anyone who walks through our doors, whether in-person or virtual, may enter as a stranger but definitely leaves as a friend.

Locally Handcrafted Ingredients

It's all about transparency for us. We craft out products right in our salon where you can watch the process and see the clean ingredients we use. We've created a culture where learning about the clean ingredients we use and how to treat different conditions is a part of the Be Kekoa experience.

More Than Just Hair

Be Kekoa Feel Good is a vibe. Yes, we’re a salon, but when you walk through our doors you’ll feel right at home. We make sure this goodness flows out into the world through our services, retail distribution, healthy hair care education, and community empowerment.

Science Meets Aromatherapy

Together with Tricia Ambroziak, our on-site aromatherapist and cosmetic formulator, Brandie brings handcrafted hair & skin products to life.

Meet Our Founder

BRANDIE KEKOA

Known as "The Curl Healer" by all of her clients in Temecula, CA, Brandie Kekoa is a 3rd generation haircare professional following in the footsteps of her aunt and grandmother. At a young age, she understood the true magic of being in the hair industry was empowering clients to love themselves from the inside out.

Following this path, she became a hairstylist with dreams of one day owning a salon. In 2011, she stepped out on faith and created what’s known today as the Be Kekoa salon and healthy haircare brand.

Your Curl Healing
Experience Starts Here

Whether you’re looking to visit us for a curl healing experience at our salon, or simply shopping for handcrafted curl care to soothe your tresses at home, you’re in the right place.

Be Kekoa has everything you need to revive your natural waves, curls, and coils like never before.