Celebrate Your Curls Again!

Your Curl Journey Begins Here

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Flexible volume doesn’t need to be an oxymoron. Get the hold you’re looking for with the touchability and protection you need with Be Kekoa Be Hold Ultra Light Defining Gel. This lightweight gel fights free radicals that can damage and weaken hair while providing you with thicker, healthier, and more beautiful hair. A styling gel that conditions with every use? Say no more.

Who It's For:

Those with curly, transitioning, dry, damaged, or color treated hair. Hair types: wavy, curly, and coily.

What It Is:

An ultra-lightweight holding gel to protect from heat damage, fight free radicals, and volumize your mane.

Be Empowered

BE KEKOA

Be Unapologetic

Safe For:

Natural, color treated, keratin treated, chemically-treated, and relaxed hair.

Why It's Special:

Envelop your hair in volumizing bliss with botanical notes of neroli and black currant. Set your style the way you want (with the hold you need) with a delicious infusion of papaya and pomegranate. Gentle base notes of coconut milk and fruity musk blend together for a soft and supple finish.

Following a Be Kekoa conditioner or mask, work a liberal amount into damp hair.

Style as desired with curl-loving Rose Water Mousse or Be Curl-Lightful Defining Custard.

DETOXIFIES

MOISTURIZES

CLARIFIES

DETANGLES

DE-FRIZZES

HEALS

Water (Aqua), VP/VA Copolymer, PVP, Sodium Hyaluronate, Euterpe Oleracea (Açai) Fruit Extract, Swertia Japonica Extract, Hydrolyzed Soy Protein, Keratin Amino Acids, Urtica Dioica (Nettle) Extract, Hamamelis Virginiana (Witch Hazel) Extract, Quillaja Saponaria Bark Extract, Hedychium Coronarium Root Extract, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Juglans Nigra (Black Walnut) Shell Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Adiantum Pedatum Extract, Aminomethyl Propanol, Anacyclus Pyrethrum Root Extract, Arnica Montana Flower Extract, Benzophenone-4, Beta Vulgaris (Beet) Root Extract, Butylene Glycol, Disodium EDTA, Eugenia Caryophyllus (Clove) Flower Extract, Ginkgo Biloba Leaf Extract, Panthenol, PEG-12 Dimethicone, PEG-40 Hydrogenated Castor Oil, PEG-60 Almond Glycerides, Polyquaternium-7, PPG-5-Ceteth-20, Propylene Glycol, Retinyl Palmitate, Sodium Chloride, Alcohol, Methylisothiazolinone, Phenoxyethanol, Fragrance (Parfum)

after

HEAL YOUR CURLS,
FROM THE INSIDE OUT

Be Hold, Ultra Light Defining Gel

• Locally Handcrafted
• Promotes Healthy Hair Growth
• Deep Conditions & Moisturizes
• Nourishes Without Overdrying
• Removes Impurities & Build-Up
• Removes Tangles

Acai Berry

Superfood

Rich in Omega 3, 6, and 9 as well as vitamins B, C, and E, which is effective for reducing hair loss.

Black Currant

Solidifies

Vitamin C and antioxidants help thicken hair and minimize water absorption.

Neroli Oil

Tranquil

Naturally soothing with cleansing properties that help alleviate flakes and itchiness.

Papaya

Strengthens

Vitamin A helps the scalp produce sebum which nourishes and protects.

For ultimate results, pair our Be Hold Ultra Light Defining Gel with these products...

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A deep-cleansing, sulfate-free shampoo that removes impurities without stripping moisture or color.

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This lightweight, lather-free conditioning cleanser packs a gentle multitasking punch to gently cleanse and condition all in one go.

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Be Lola Deep Conditioner not only moisturizes and conditions the hair, but offers immune support among other benefits.

Be Kekoa | Before & After

Be Keekoa | Before & After