Kekoa is a Hawaiian word meaning fierce warrior. As a black and woman-owned brand, our mission is to embody that warrior spirit.

We do that by empowering African-American and Multi-ethnic women to feel more confident and beautiful as their authentic selves. And that starts with a powerful mindset and products that actually work.

The shampoos and conditioners have certified organic ingredients and the stylers that our cosmetic chemist makes are organic, organically grown, and/or wild crafted.

Yes, our products work best with each other. While you are of course free to use any of your favorite products alongside ours, our salon customers have raved time and time again about seeing the real “Be Kekoa Difference” when they use our products together—shampoos, conditioners, and styling agents. 

Our handcrafted products are handpicked by our fierce leader, Brandie Kekoa, based on her many years of experience as a curl healer and her unending dedication to each individual’s well being.

Plainly said, each product is created to not only heal, mend, and nourish your hair, but also make you feel confident and love your curls even more!

All types! We specialize in every type of curl in the curl spectrum: wavy, coily, and tight. Our products also cater to those with scalp conditions, dry, damaged (color/heat/chemical), oily, greasy, and brittle hair.

There’s a Be Kekoa product that works for every member of our curly tribe.