Be Kekoa means “fierce warrior” in Hawaiian and that  is exactly what we embody from our products to our people. For us, being a fierce warrior means we’re not here to fit in. We’re here to disrupt the hair care industry by creating our own seat at the table. You won’t see us using trendy buzzwords or making unnecessary claims. We stick to the basics and let our services and products do the talking.

The shampoos and conditioners have certified organic ingredients and the stylers that our cosmetic chemist makes are organic, organically grown, and/or wild crafted.

Yes, our products work best with each other. While you are of course free to  use any of your favorite products along side ours, our salon customers have raved time and time again about seeing the real “Be Kekoa Difference” when they use our product from shampoo and conditioners to our styling agents. 

We have handcrafted products that are handpicked and put together by our fierce leader, Brandie Kekoa, based on her many years of experience as a curl healer matched by her unending dedication to each individual’s well being. Plainly said, each product is created to not only heal, mend, and nourish your hair, but also make you feel confident and love your curls even more! 

All types! We specialize in every type of curl in the curl spectrum: wavy, coily, tight. Our products also cater to those with scalp conditions, dry, damaged (color/heat/chemical), oily, greasy, and brittle hair. There’s  a Be Kekoa product that works for all our curly tribe.