Celebrating Culture, Empowering You
Who We Are
At Be Kekoa, we’re redefining natural hair care with a focus on inclusivity, tradition, and authenticity.
As a Black and woman-owned brand, our mission is to empower and inspire confidence in every person’s natural beauty. Through our innovative products and dedication to self-love, we aim to create a legacy of authenticity and positive impact.
Be Kekoa Inc. is a black and woman-owned Healthy Hair Studio and beauty brand uniquely positioned at the intersection of textured hair and natural skincare. Kekoa means warrior in Hawaiian. The bold, fierce, and courageous spirit of Be Kekoa is evident in every service offered, every product created, and every satisfied client that leaves the salon chair more in love with their textured hair than when they arrived.
At Be Kekoa, we prioritize your hair health and confidence. Our products are crafted using clean, natural ingredients, free from sulfates, parabens, and harsh chemicals. We believe in transparency and quality, offering solutions that care for your curls and the planet. From sourcing sustainable materials to supporting community initiatives, our commitment is to you and your journey.
The Be Kekoa Salon, located in Temecula, CA, is more than a place—it’s a sanctuary. Known for its expertise in curly hair care, our salon offers personalized services that empower and uplift. Here, we educate clients on maintaining their curls while embracing their individual beauty. With a team of passionate stylists, the salon is a space where authenticity and self-love thrive.
Every Be Kekoa product is the result of thoughtful innovation and dedication. From testing formulations to refining packaging, our journey involves rigorous quality checks and a focus on what our customers need. Go behind the scenes to discover how each product is made with intention and care, reflecting our promise to bring out the best in your hair.
Meet Our Founder
Brandie Kekoa
Known as “The Curl Healer,” Brandie Kekoa is a third-generation hair care professional inspired by her grandmother and aunt.
Driven by a passion for empowering self-love, she established the Be Kekoa™ Salon in 2011 as a sanctuary for natural hair and healthy beauty.
AKA THE CURL HEALER
Get To Know Brandie Kekoa
Watch the video to discover Brandie’s journey, her passion for natural hair, and how Be Kekoa is making a difference in the beauty industry.
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